100% Pure

100% PURE® is a California-based beauty brand committed to creating the purest, healthiest products while educating consumers on the importance of clean beauty. Founded in 2005, the company formulates its products using natural and organic ingredients, free from harsh or toxic substances. Their unique approach includes using pigments sourced from fruits, vegetables, tea, and cocoa, avoiding synthetic dyes and colorants.

The brand’s extensive product line encompasses skincare, makeup, hair care, and body care, all designed to promote overall well-being. Popular items include the Fruit Pigmented® Ultra Lengthening Mascara, Vitamin C Serum, and Coffee Bean Caffeine Eye Cream, which are formulated to enhance natural beauty while providing nourishment.

100% PURE® maintains a strong commitment to sustainability and ethical practices. All products are cruelty-free and vegan, and the company emphasizes environmentally friendly packaging and processes. Their mission extends beyond cosmetics, aiming to improve the lives of people and animals globally through charitable initiatives.