Blueland
Blueland is revolutionizing household cleaning by providing sustainable alternatives to traditional products. Their innovative approach involves refillable, water-activated tablets that transform into effective cleaning solutions, eliminating the need for single-use plastic packaging.
Founded in 2019 by Sarah Paiji Yoo and John Mascari, Blueland’s mission is to make eco-friendly choices accessible and convenient for everyone. Their product line includes multi-surface cleaners, hand soaps, dishwashing tablets, and laundry detergents, all formulated with plant-based ingredients safe for families and pets.
Blueland’s commitment to sustainability has led to the diversion of over 1 billion single-use plastic bottles from landfills and oceans. Their products are certified by the U.S. EPA Safer Choice program, ensuring they meet strict standards for human and environmental health.
Customers can subscribe to Blueland’s autoship program, receiving refills at their convenience while saving up to 20%. With over 100,000 five-star reviews, Blueland has established itself as a trusted brand for those seeking effective, sustainable cleaning solutions.

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Founders
Sarah Paiji Yoo, John Mascari
Founded
2019
Category
Goals
Topics
Website
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