Raena

Founded in 2019, Raena is a Singapore-based company that collaborates with social media influencers to create personalized e-commerce beauty brands. By analyzing audience engagement with influencers' brand-related content, Raena develops effective monetization strategies tailored to each influencer's unique following. The platform offers a diverse range of beauty products, including skincare, cosmetics, hair care, and fragrances, connecting emerging brands from around the world through a dropshipping model. This approach enables beauty businesses and customers to access high-quality beauty and skincare products conveniently. Raena has secured significant funding, raising a total of $20.8 million over three rounds from investors such as Alpha Wave Global and STRIVE. Their latest funding round was a Series A round on January 14, 2022, where they raised $10 million.