The Good Roll

The Good Roll is a Dutch brand revolutionizing toilet paper by combining sustainability, social impact, and style. Their products are crafted from 100% European recycled paper or fast-growing bamboo, ensuring no trees are felled in the process. Free from chlorine, dyes, and fragrances, their toilet paper is gentle on the skin and the environment. Each roll is double-length, reducing the frequency of replacements, and comes in vibrant, plastic-free packaging that adds a cheerful touch to any bathroom.

Beyond eco-friendly products, The Good Roll is committed to social responsibility. They allocate 50% of their net profits to build and maintain toilets in African communities, addressing the global sanitation crisis. To date, they’ve constructed over 230 toilets, positively impacting more than 200,000 lives. Their operations also support social employment by collaborating with sheltered workshops in the Netherlands, providing meaningful work to individuals facing employment barriers.

Certified as a B Corporation, The Good Roll meets high standards of social and environmental performance, transparency, and accountability. Their mission is encapsulated in their motto: “Let’s make the world less shitty.” By choosing The Good Roll, consumers contribute to a cleaner planet and improved sanitation for those in need.