Toups and Co Organics
Toups & Co Organics is a family-owned skincare and makeup brand rooted in the belief that nature provides the best solutions for healthy skin. Founded by Emilie Toups in coastal Alabama, the company emerged from a personal journey to find effective, non-toxic remedies for her family’s skin issues. This quest led to the creation of their signature product: tallow balm made from 100% grass-fed, grass-finished beef tallow, renowned for its compatibility with human skin and rich content of fat-soluble vitamins A, D, E, and K.
Embracing a “soil-to-skin” philosophy, Toups & Co sources ingredients from regenerative farms, ensuring sustainability and ethical practices. Their product line extends beyond tallow balms to include cleansers, toners, serums, moisturizers, body oils, deodorants, and a full range of makeup—all free from synthetic chemicals, preservatives, and artificial fragrances. Each item is handcrafted in small batches, emphasizing quality and ingredient transparency.
Toups & Co’s commitment to clean beauty has garnered over 20,000 five-star reviews, reflecting their dedication to products that are safe for all, including babies and breastfeeding mothers. Their offerings, such as the Essential Facial Set and Skincare Starter Set, provide comprehensive routines for those seeking to transition to holistic skincare.
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Founders
Emilie Toups
Founded
2018
Category
Goals
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