Join Laddar

Founded in 2020 by Greg Stewart, Ladder is a fitness platform that provides users with structured strength training programs designed by expert coaches. The app caters to various fitness levels and prefe Each program includes weekly workout plans with in-ear coaching and video demonstrations, allowing users to follow along seamlessly. The app also features a built-in timer and tracking system to monitor progress and ensure effective training sessions. rences, offering programs that range from bodybuilding and high-intensity interval training (HIIT) to kettlebell workouts and functional fitness. Ladder emphasizes community engagement by assigning users to specific teams led by their chosen coach, fostering accountability and support among members. This social aspect enhances motivation and consistency, key factors in achieving fitness objectives.

The app operates on a subscription model, offering a 7-day free trial for new users to explore various programs and find the best fit for their goals. Memberships provide access to all features, including personalized coaching, community chats, and the ability to switch between programs as needed. 

In November 2024, Ladder secured over $100 million in new funding to scale its operations, reflecting its commitment to enhancing user experience and expanding its offerings in the fitness industry. 

By combining expert-led training with innovative technology and community support, Ladder aims to make high-quality strength training accessible and engaging for individuals seeking to improve their fitness and overall well-being.