Longevity Magazine

Pressing pause on aging?

A ton of hype—and equally high hopes. What’s going onFrom high-profile Instagram influencers to billionaire investments, the quest for a “fountain of youth” is big business. US tech entrepreneur Bryan Johnson claims to swallow more than 100 pills a day, while research teams worldwide test potential “longevity” drugs—think rapamycin, metformin, senolytics, or GLP-1 receptor agonists. Key takeawaysLifestyle still reigns: Studies repeatedly show that not smoking, limiting alcohol, getting enough sleep, and eating a balanced diet can add years—even decades—to one’s life.Genes vs. pills: Many dream of a simple longevity pill, but genes and healthy habits usually have a stronger impact.Blue zones and centenarians: Places like Okinawa or Sardinia boast unusually high numbers of 100-year-olds—though skeptics argue administrative errors may inflate these stats.Money and skepticism: From NAD+ or glutathione IV drips to plasma infusions, countless “anti-aging” offers exist—but most lack solid human trial evidence. Experts warn against overstated promises.Why it mattersWhether you call it geroprotection or anti-aging, halting the aging process has gripped humanity for centuries. Billionaire-backed labs test new therapies, while social media swarms with expensive “youth-restoring” treatments. But the bottom line remains: basic healthy habits often outweigh any miracle cure.Looking ahead Extending “Health Span”: The goal isn’t just to live longer, but to live better, avoiding debilitating diseases in old age.A pill vs. ice baths?: Future meds might slow aging’s clock—though their real-world impact is yet unknown.Societal implications: Lifespans are rising, as are the years spent in poor health. Policymakers and scientists hope new therapies can compress those frail years—worth billions if proven effective. 

New Zapiens Awards 2024 – celebrating the top longevity brands

Preventive Health

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21 min read

New Zapiens Awards 2024 – celebrating the top longevity brands

The New Zapiens Awards 2024 shine a spotlight on the most trusted and effective brands in the longevity and wellness space. These annual awards are significant because they’re entirely driven by the community’s voice – winners are determined based on verified customer reviews and ratings, ensuring an authentic reflection of quality and trust. In other words, real users decide who comes out on top. All brands must meet high standards to win in a category. This rigorous selection process means only genuinely loved brands earn the “Winner 2024” title, and the top ten in each category receive a “Best of 2024” honor. What makes these awards special is their fair and transparent approach. New Zapiens excludes any biased reviews (for example, from a brand’s founders or influencers) to keep things honest. The result? An awards list that highlights brands making a real difference in people’s health and longevity journeys. Below, we break down the winners by category – from supplements and wearables to gadgets – and list the “best of” runners-up. Each section introduces the category, announces the 2024 Winner, and then lists ranks 2–10 under a “Best of 2024” subheading with a brief intro for each brand. Whether you’re a biohacker, a wellness enthusiast, or a curious skeptic, this roundup offers an evidence-based yet enthusiastic look at the longevity brands that stood out in 2024.  Best Longevity Supplement Brand 2024: Sunday NaturalSunday Natural has long been a standout in the premium supplements market. They’re deeply committed to purity, scientifically verified ingredients, and holistic health. Based in Berlin, Sunday Natural sources raw materials from select regions around the world—prioritizing organic and fair-trade practices wherever possible—and performs extensive lab tests to ensure that each product meets stringent quality standards. Their lineup ranges from nutrient-dense powders (like matcha and acai) to specialized formulations of vitamins, minerals, and herbs, all designed to support vitality and well-being. A hallmark of Sunday Natural is their transparent approach: each product page details origin, processing, and any third-party certifications. This blend of conscientious sourcing, rigorous testing, and evidence-based formulations has earned Sunday Natural an enthusiastic 4.7 ★ average rating from the New Zapiens community—securing the top spot among supplement companies in the 2024 awards.Best of 2024 – Supplements Top CompaniesIn addition to Sunday Natural, the supplements category was packed with standout brands. Here are the other top longevity supplement brands of 2024 that earned “Best of 2024” honors based on community reviews:ESN: Standing for “Elite Sports Nutrition,” ESN bridges the gap between sports performance and longevity. This German brand (founded 2020) offers premium protein powders, amino acids, and performance supplements “Made in Germany”. With 23 reviews and a 4.7 ★ score, ESN became a community favorite for those looking to build muscle and recover faster without compromising long-term health.Bulk: A leading UK-origin sports nutrition brand (formerly “Bulk Powders”) that made the list with a 4.4 ★ average. While Bulk is geared toward fitness (proteins, BCAAs, etc.), many in our community use its third-party tested whey, collagen, and creatine as part of a longevity diet. With 16 reviews, Bulk stood out for its combination of value and product breadth – useful for those looking to “bulk up” healthspan as well as muscle.Edubily: A niche brand that combines cutting-edge biochemistry research with nutrition. Edubily’s founders built the brand on a blog educating people about mitochondria, hormones, and longevity. Their products (like intelligently formulated multivitamins) focus on filling biochemical gaps. Edubily earned a 4.7 ★ average from the New Zapiens community, who appreciate the brand’s educational, no-BS approach to supplements.NORSAN: A specialist in marine omega-3 supplements, Norway-based NORSAN wowed users with its high-purity fish oils and algae omega-3 products. It has a stellar 4.9 ★ rating (with slightly fewer reviews) and a mission to improve Omega-3 intake through education and superior products. For longevity enthusiasts, NORSAN’s focus on reducing inflammation and supporting heart and brain health via Omega-3s hit the mark.Evo Sports Fuel: Evo Sports Fuel operates at the intersection of sports performance and holistic health. Its product line spans classic proteins and amino acids to more specialized formulations for endurance and recovery. Users appreciate the brand’s commitment to clean ingredients and targeted nutrient profiles that fit into broader longevity strategies.Sportnahrung Wehle: A staple in the German sports nutrition scene, Sportnahrung Wehle provides an extensive range of protein supplements, pre-workouts, and vitamins designed to support both muscle development and day-to-day energy needs. Its approach highlights solid quality control, making it a trusted option for those combining fitness goals with long-term health considerations.MOLEQLAR: MOLEQLAR takes the crown in the supplements category as the Best of 2024, and for good reason. This Munich-founded brand has quickly become a favorite for those seeking science-backed longevity supplements. MOLEQLAR’s background is rooted in medical research – their team includes medical doctors and scientists dedicated to formulating compounds that target aging at the cellular level. They offer a range of advanced supplements and even at-home lab tests aimed at enhancing longevity, performance, and overall well-being. From NAD+ boosters like NR and NMN to cutting-edge molecules like CaAKG and spermidine, MOLEQLAR’s product lineup reads like a who’s who of promising longevity ingredients. In fact, their flagship formula “ONE” Daily Longevity Complex combines 13 evidence-based bioactive compounds to support cellular health and energy metabolism. More information: How NAD supplements may support healthy aging — and how MOLEQLAR fits in.Artgerecht: Built around the concept of “species-appropriate” nutrition, Artgerecht prioritizes natural, minimally processed ingredients in its product lineup. Whether offering omega-3s or adaptogenic blends, the brand holds ancestral wisdom in high regard—striving to provide modern formulations inspired by traditional dietary principles.Avea: Avea focuses on holistic well-being by combining science-backed ingredients into user-friendly daily supplements. The brand’s portfolio includes targeted formulas for stress management, cognitive support, and metabolic health, making it particularly popular with those who want a balanced approach to extending both lifespan and “healthspan.” More information: Can a healthy gut improve immunity and mood? Avea Biomind says yesBest Wearable & Tracker 2024 – Winner: Apple WatchIn the wearables category – which covers smartwatches, fitness trackers, and health monitoring devices – the Apple Watch clinched the Winner 2024 spot. Apple’s popular smartwatch hardly needs an introduction, but it’s worth noting how it has evolved into a serious health and longevity tool. The latest Apple Watch models offer features like continuous heart rate monitoring, ECG readings for heart rhythm, blood oxygen saturation, fall detection, and even cycle tracking – all on your wrist. With a seamless user experience and over 34 customer reviews averaging 4.5 ★, Apple Watch proved to be the community’s favorite wearable for promoting healthier habits. Why did Apple Watch win? Users rave about its holistic approach to health: it nudges you to stand and move if you’ve been sedentary, tracks your workouts and VO₂ max for cardio fitness, analyzes your sleep stages, and can alert you to irregular heart rhythms. Several reviewers mentioned that these gentle reminders and metrics have helped them be more proactive in daily life, aligning well with longevity goals of consistent activity and preventive monitoring. Additionally, Apple’s integration of health data into the iPhone Health app and even medical research initiatives (like heart studies) adds credibility. While the Apple Watch isn’t a dedicated “longevity device” per se, our community found that it meaningfully supports healthier routines and early detection of issues, which is key for aging well. It’s also polished and easy to use, meaning people actually keep wearing it (the best health tracker is the one you’ll use!). Best of 2024 – Longevity Wearables & TrackersThe wearables arena had fierce competition. From advanced fitness rings to medical-grade monitors, here are the other top contenders that made the Best of 2024 list in this category:Garmin: Garmin’s line of fitness watches (like the Fenix and Forerunner series) secured a 4.5 ★ average rating. Known for rugged, advanced tracking, Garmin devices offer multi-day battery life and deep metrics (GPS, HRV, stress scores). Reviewers loved Garmin’s accuracy and the #BeatYesterday ethos that encourages daily improvement. For longevity fans, Garmin’s emphasis on endurance sports and outdoor activity struck a chord.WHOOP: WHOOP is a screenless recovery band popular with athletes and biohackers. It earned a 4.2 ★ rating from our community, many of whom praised its focus on sleep and recovery analytics. The WHOOP strap provides a strain score for your day and a recovery score each morning based on heart rate variability and sleep quality. This data-driven approach – telling you when to push and when to rest – aligns well with longevity practices that emphasize recovery.Oura: The Oura Ring, a sleek smart ring from Finland, came in with a 4.2 ★ rating and a devoted fan base. Oura tracks sleep with remarkable detail and also monitors activity and readiness. Users appreciated its subtle form factor and actionable insights on improving sleep and recovery. Many longevity enthusiasts use Oura’s nightly temperature and respiration data as an early warning system for illness or overtraining.FreeStyle Libre: This entry represents continuous glucose monitors (CGM), a key biohackers’ tool. FreeStyle Libre received a 4.3 ★ average. It’s a small sensor worn on the arm to get real-time blood glucose readings. Originally for diabetics, it’s increasingly used by health enthusiasts to monitor diet impacts. Reviewers found it transformative for understanding metabolic health, calling Libre’s system convenient for optimizing nutrition.Polar: A legacy brand in heart rate monitoring, Polar still impresses with a 4.4 ★ rating. The Polar H10 chest strap and their Ignite watches are valued for lab-level accuracy in measuring heart rate and HRV. For those tracking cardiovascular fitness improvements or HRV trends for longevity, Polar is a gold standard.Ultrahuman: Ultrahuman offers a new entrant to the wearable market, including the Ultrahuman Ring AIR (a smart ring) and a metabolic tracking platform. With a 4.7 ★ rating, Ultrahuman impressed users by providing actionable metabolic fitness insights – from sleep quality to glucose monitoring – in a sleek package.Best Gadget & Equipment 2024 – Winner: BLACKROLLThe Gadgets & Equipment category encompasses a wide array of longevity tech – from recovery tools and red light devices to fitness equipment. BLACKROLL emerged as the Winner 2024 in this category, reflecting its status as a beloved recovery and mobility brand. BLACKROLL is famous for its foam rollers and fascia release tools, which might seem low-tech compared to flashy gadgets, but often the simplest tools are the most effective for longevity. With a superb 4.6 ★ rating over 35 reviews, BLACKROLL has clearly made a positive impact. Founded in Germany, BLACKROLL has grown into a global health brand focused on improving mobility, reducing muscle tension, and aiding recovery. Their foam rollers, massage balls, and stretching bands are staples in physical therapy and athletic training. What does this have to do with longevity? A lot, actually. Maintaining muscle quality, flexibility, and pain-free movement is critical as we age. BLACKROLL’s tools help users perform self-myofascial release – essentially a deep tissue massage you give yourself – which can improve circulation and reduce inflammation after workouts. The company hasn’t stopped at rollers, either: they’ve innovated with products like posture trainers, a vibrating “fascia gun” massage device, and even ergonomic pillows for better sleep. This blend of traditional tools and new tech shows BLACKROLL’s commitment to a 360º approach to recovery. Reviewers on New Zapiens frequently mention how BLACKROLL products became a daily part of their routine, whether to counteract hours of sitting or to recover from tough training. By making recovery accessible and effective, BLACKROLL enables longevity enthusiasts to keep up healthy exercise habits without burnout or injury. It may not be as “sexy” as a high-tech wearable, but a foam roller session can do wonders for your long-term mobility – and our community recognized that. (Our take: sometimes, staying young is about taking care of your body’s basics – circulation, fascia, muscles – and BLACKROLL nails that. We love that it’s evidence-informed (athletes swear by it) yet grounded in something as simple as a foam cylinder.)Best of 2024 – Longevity Gadgets & EquipmentThis category had some of the coolest longevity tech innovations. Here are nine other gadgets and devices that the community ranked among the year’s best: Luminette: Luminette light therapy glasses (4.5 ★) shine gentle blue-enriched light into your eyes to mimic sunlight, intended to improve mood, align circadian rhythm, and combat seasonal depression. Many users use Luminette in the morning to help wake up and regulate sleep cycles in winter months. The community loves the convenience of glasses that allow you to move around (versus sitting by a light lamp). For those in northern climates or anyone who struggles with dark-day doldrums, this gadget can be a game-changer – leading to better sleep and energy, and by extension, healthier aging.Nurosym: Nurosym is a vagus nerve stimulation device (4.2 ★) that provides a drug-free approach to stress and mood management. It sends gentle electrical pulses to your ear, stimulating the vagus nerve to help with conditions from anxiety to Long-COVID symptoms. The science of vagus nerve stimulation is still emerging, but early feedback is promising for those looking to reduce chronic stress – a known aging accelerator.Hyperice: A direct competitor to Therabody, Hyperice also specializes in high-tech recovery tools (like the Hypervolt massage gun and Normatec compression boots). Hyperice scored 4.8 ★ with users praising its innovative compression therapy. Athletes and biohackers use Hyperice devices to reduce inflammation and speed up recovery, and our community agrees they deliver on those promises.Peloton: Peloton, the at-home spin bike phenomenon, pedaled its way into the top gadget list with a 4.8 ★ average (from a few reviews). Peloton offers interactive classes that have gotten millions of people exercising regularly. Community members highlighted that consistency in cardio exercise is a major longevity factor, and Peloton’s engaging platform helps achieve that.Lichtblock: A German-made red light lamp and blue-light blocking glasses system. With a 4.9 ★ rating, Lichtblock stood out for its build quality and focus on circadian health. Users are using Lichtblock lamps for skin health, mood, and sleep – essentially hacking their light environment for longevity.Longevity at Home Tests & Kits – Top CompaniesIn this category, no single brand reached the minimum review threshold to become a 2024 Winner. However, these nine companies still earned solid ratings and community praise for helping users monitor key health and longevity markers from home.TruDiagnostic: Specializing in epigenetic age testing, TruDiagnostic analyzes DNA methylation patterns to provide insight into a person’s biological age. Their kits also offer personalized recommendations on lifestyle changes that may help improve long-term health and wellness.epiAge: epiAge’s main focus is evaluating biomarkers tied to the aging process. Their at-home test kits allow individuals to gather a snapshot of how their lifestyle might be influencing their cellular health. User-friendly reports often include practical suggestions—ranging from dietary tweaks to stress management.Cerascreen: Well-known throughout Europe, Cerascreen provides a wide variety of do-it-yourself testing solutions, from vitamin D levels and food intolerances to hormone profiles. Customers appreciate the convenience of collecting samples at home and receiving professional lab analyses.Mein Direktlabor: Mein Direktlabor takes a direct approach by offering lab tests without a doctor’s referral. Their packages typically focus on common blood markers, granting individuals deeper insights into their health status.Biostarks: Primarily geared toward athletes and active individuals, Biostarks positions itself as a performance-oriented testing service that also touches on longevity markers. By analyzing indicators like inflammation, nutrient deficiencies, or muscle recovery levels, Biostarks equips users with data to guide training and nutrition choices.myDNAge: Another epigenetic testing option focusing on DNA methylation to gauge biological age. The brand underscores the importance of early intervention and suggests lifestyle modifications based on test outcomes.Viome: Viome’s tests revolve around the gut microbiome, assessing how gut health impacts overall well-being and aging. Their proprietary AI-driven analysis offers personalized dietary recommendations aimed at balancing microbial communities.Lykon: A German company offering comprehensive blood and saliva tests, Lykon measures vitamin levels, hormone balance, and food sensitivities. Their reports highlight areas for improvement, encouraging users to adopt smart changes in diet or supplementation.MyRemi: MyRemi provides a streamlined approach to at-home health testing, focusing on convenience and easy-to-understand results. Their product lineup often emphasizes early detection and prevention.Longevity Experts & Clinics – Top CompaniesAlthough none of these experts or clinics reached the minimum criteria to become a “Winner 2024,” they still garnered positive feedback and highlight the importance of personalized guidance when it comes to living longer, healthier lives.Aware: A digital platform and clinic service that merges telehealth appointments with individualized, data-driven health insights. Aware’s mission is to empower people with practical, science-based steps—spanning nutrition, mental well-being, and preventive health.PreventicsOne: Specializes in proactive health planning through comprehensive testing and personalized coaching sessions. Their programs focus on lifestyle interventions aimed at reducing future risks.Neotes: Offers both in-person and virtual consultations, focusing on mapping personal health data (like biomarkers and epigenetic tests) to create tailored longevity roadmaps.Peter Attia MD: Dr. Peter Attia is widely recognized for his medical practice dedicated to extending not just lifespan but “healthspan.” By leveraging insights from metabolic research, exercise physiology, and nutritional science, his clinic guides patients toward evidence-based interventions.VitalityClub: Centered around the concept of holistic vitality, VitalityClub supports clients through fitness programs, psychological support, and dietary guidance—combining traditional medicine with complementary therapies.YEARS: Dedicated to “adding life to years,” YEARS employs a multi-disciplinary approach integrating genetic screenings, lifestyle audits, and coaching to address early health risks. More informations: Personalized longevity: how YEARS is shaping the future of preventive medicineDr. Kirkamm: Known for deep diagnostic evaluations, focusing on early intervention strategies. With an emphasis on hormonal balance, stress management, and precision supplementation, this clinic tailors each plan to the individual.Superpower: True to its name, Superpower emphasizes peak performance and longevity. By incorporating biohacking concepts (nootropics, high-intensity exercise protocols, etc.), specialists craft routines aimed at boosting energy and cognitive clarity.Renessence: Combines cutting-edge regenerative treatments with holistic body treatments. From IV therapies to pioneering tech-treatments, Renessence caters to those seeking state-of-the-art technologies alongside wellness benefits.Longevity Foods & Beverages – Top CompaniesAlthough none of these brands met the threshold for a 2024 Winner, they each received praise for offering convenient, health-forward foods and beverages that support a long, vibrant life.Huel: Specializes in nutritionally complete meal replacements that provide balanced macros and micronutrients. With protein, carbs, healthy fats, and essential vitamins, Huel appeals to busy individuals who want quick nutrition without sacrificing quality or taste.Blueprint:  Brings the Blueprint Protocol to life with superfoods and supplements rigorously guided by clinical research. Their offerings—like polyphenol-rich oils and targeted capsule mixes—undergo extensive third-party testing, reflecting Blueprint’s core mission to “rebel against aging” through precise, data-driven nutrition.KoRo: A Berlin-based brand delivering staples like nuts, dried fruits, and pantry basics in bulk, eco-friendly packaging. KoRo emphasizes transparency and sustainably sourced goods, appealing to those seeking to incorporate wholesome, unprocessed ingredients into daily meals.David: Offers functional foods and beverages that integrate modern nutritional science with traditional dietary principles. From protein-packed snacks to immunity-supporting drinks, David’s range enriches everyday diets.Kruut: Crafts wild herb tonics and fermented beverages sourced from regional, organic ingredients. Kruut’s small-batch products capture diverse flavors and potential health benefits of foraged plants—modern twists on old-world herbalism.Medicine Magic: Explores the realm of adaptogens and functional mushrooms, providing mixes designed to bolster resilience against stress. By drawing on traditions that celebrate plant synergy, the brand delivers convenient ways to integrate botanicals.OLV Limits: Specializing solely in high-quality extra virgin olive oil, OLV Limits prioritizes freshness, purity, and verified antioxidant content. Each batch is harvested from a single region—no blends—and undergoes lab testing to confirm it meets rigorous standards. The result is an olive oil that’s rich in health-boosting polyphenols, making it a standout choice for both cooking and finishing dishes.Longevity Apps – Top CompaniesAlthough no app in this category achieved the required review count to become a 2024 Winner, these platforms stood out for helping users integrate wellness, mindfulness, or fitness into daily life—key factors in a holistic longevity strategy.Headspace: Renowned for its simple yet effective mindfulness approach, with guided meditations, sleep aids, and stress-relief exercises. Beginner-friendly and science-backed, Headspace tackles an often-overlooked but crucial factor in healthy aging: mental clarity.Athlytic: Interprets wearable data (heart rate variability, sleep patterns) to deliver personalized activity and recovery recommendations. By optimizing workouts and lifestyle choices, Athlytic aligns everyday fitness with long-term well-being.Calm: A “wellness sanctuary in your pocket,” Calm offers relaxing soundscapes, sleep stories, and guided breathing exercises. Its broad meditation library aims to reduce stress and support mental resilience over time.Strava: Often called the social network for athletes, Strava tracks running, cycling, and other activities—rewarding consistency and progress. Community features boost motivation, encouraging regular exercise for graceful aging.MyFitnessPal: Focuses on nutrition and caloric balance, letting users log meals, track macros, and monitor weight. This large food database and user-friendly interface support a core strategy for weight management and longevity.Longevital: Zeroes in on well-rounded health metrics, from daily steps to essential vitamins. The app provides tips on improving diet, sleep, and activity, nudging users to form consistent routines for long-term vitality.Runna: Built around structured running programs, Runna creates weekly plans customized to each user’s fitness level and goals, supporting a proactive approach to cardiovascular health.Gymondo: Stands out for versatile workout videos—from yoga and HIIT to dance and strength training. Users can customize routines based on goals and schedules, making it easier to maintain consistent exercise regimens.Longevity Gyms & Workouts – Top CompaniesWith fewer reviews than required for a “Winner 2024,” these three fitness-focused brands still generated solid buzz among the New Zapiens community—proving that structured workouts and engaging programs remain pivotal for staying active and extending one’s healthspan.HYROX: A global fitness race concept combining functional exercises with endurance challenges, creating a standardized format accessible to everyone—from amateurs to seasoned pros. HYROX emphasizes measurable progress, appealing to those who want all-around strength and cardiovascular resilience. More informations: Founder interview: Moritz Fürste, co-founder and CEO of HYROXBarry’s: Recognized for intense workout sessions blending interval treadmill runs and strength circuits. Barry’s studios worldwide draw those who crave a communal, motivational environment. This fusion of cardio and resistance training forms a comprehensive approach to fitness and longevity.Vaha: Brings personal training into the home via an interactive fitness mirror streaming live and on-demand workouts. By employing AI-driven feedback to refine technique, Vaha offers the convenience of a virtual gym without sacrificing personalized guidance. Its user-friendly format and varied training options help build and maintain overall health.ConclusionThe New Zapiens Awards 2024 offer several key takeaways. First, longevity isn’t a one-size-fits-all endeavor – it spans nutrition, physical fitness, mental health, and recovery. The winners and best-of brands reflect that holistic approach: a longevity lifestyle might include targeted supplements, consistent exercise (tracked by wearables), proper recovery with tools like foam rollers or red light, and proactive health monitoring through smart devices. Second, community trust and verified results are crucial. The brands celebrated here earned acclaim not through hype, but through real-world effectiveness and customer satisfaction. It’s telling that many top brands focus on transparency, scientific validation, and quality – exactly what a savvy, health-conscious community demands. Lastly, these awards underscore an empowering message: we have more tools than ever to influence our healthspan. From an app on your wrist nudging you to move, to a capsule of NMN supporting your cells’ energy, to a simple foam roller keeping you limber – the convergence of technology and wellness is opening exciting possibilities. Of course, no pill or product is a magic bullet. Longevity still comes down to good habits sustained over time. But the right brands and tools can make those habits easier and more effective. As our award winners show, when innovation meets integrity, great things happen for consumers. Ready to take your own longevity journey to the next level? Explore these brands and more on New Zapiens’ Longevity Brand Directory. Whether you’re looking to optimize your sleep, upgrade your supplement stack, or find a community-vetted gadget for your home gym, New Zapiens has compiled the wisdom of the crowd to guide you. Here’s to a healthier, longer, and happier life – powered by the best of what 2024 has to offer!

Founder interview: Marc P. Bernegger, co-founder of Maximon

In this interview, Marc P. Bernegger shares his journey in the last 26 years from founding early internet companies to pioneering ventures in Bitcoin and longevity. He explains the role of Maximon, which was founded in 2021, in bridging the gap between scientific research and the business world, discusses the evolving landscape of health and longevity, and reveals how he balances multiple projects while maintaining a healthy lifestyle.Marc, please introduce yourself and tell us about Maximon.I founded my first internet company in 1999 right after high school and have always been fascinated by new topics. Back then, I was the only one in school with an internet connection — unimaginable today. In the mid-'90s, I recognized the potential of the internet and, driven by my interest in new technologies, felt the need to start my own companies. My first platform was a party platform, which we later sold to Springer. After that, I built a ticketing platform at a time when it wasn’t common to sign up and pay for events online; I eventually sold that to Xing. I then became involved in the Bitcoin space in 2012 — not as a speculator or investor, but as an entrepreneur interested in new technologies.  In 2017 we launched the Crypto Finance Group, which we later sold to the Deutsche Börse — one of the largest exits in the Swiss startup scene. During this journey, I identified for myself longevity as a new mega-trend. I have been following this topic since 2009, much like I did with the internet or Bitcoin, having gotten involved very early on a personal level. Four years ago, my partners and I decided it was the right moment to re-enter the business side of this field. In 2021 we founded Maximon. Unlike in 2009 — when the focus was primarily on futurists, transhumanists and utopians with little scientific backing or concrete applications — the landscape has changed dramatically in recent years. You, too, with New Zapiens, are a fascinating example, and that marked the starting point for the activities we now pursue with Maximon and our community.Could you describe who is at Maximon and who you have in your portfolio? Yes, it's important for us to say that we are a mix of serial entrepreneurs, investors, scientists, and physicians. We always strive to bridge the gap between science, research, and business. We've found that while there are many brilliant researchers and scientists, they often lack the business drive. If you want to do something seriously in this field, it must also be scientifically supported. We see Maximon as a bridge between research and the business world. We bring together those who take over projects with people who can build companies and manage distribution—essentially, everything that researchers typically don't possess. From the very beginning, it was important for us to identify topics that are not only going to be relevant in 15 or 20 years but that already have a measurable impact on people's lives today and are monetizable.Who do you have in your portfolio?Our first company Avea, which we launched three years ago, is a supplements company that has developed extremely well. It became profitable after 26 months and now generates several million in monthly revenue, with a significant part coming from Asia. We have heavily internationalized, and that's very exciting. For us, it's important to own our own patents—it's not just a marketing play. We don't want to sell snake oil; we really want to help people achieve measurable effects, for example, by delaying the aging process and optimizing health.Then we have another company called Ayun that we started last summer in Zurich. It operates in a 560-square-meter, fully regulated center in a prime location. We function as a clinic — hence we can call it a clinic. This means that, although it comes with all the restrictions (with doctors on-site, everything very expensive and elaborate), it is regulated just like a doctor's office or a hospital, which enables us to offer only serious and proven treatments.Additionally, we have a company in the machine learning sector called Biolytica — a B2B play. We also have a company in the female menopause area called Frida Health. Beyond that, we are seeking partners to cover the entire spectrum of applications—not just biotech, but topics that are tangible today.How do you balance your various commitments and projects with a healthy lifestyle? I always say that, unlike my partners, I don't live all the longevity ideals 100%. My first company was a party platform — so I still enjoy having a drink and don't adhere to an ultra-conscious, healthy lifestyle. However, I optimize many small things in my everyday life, such as incorporating more movement, getting fresh air, and taking walks in the forest — simple yet effective measures.Then there are shortcuts like red light therapy, oxygen therapy, and personalized supplementation. I've seen how you can achieve noticeable and measurable effects without completely turning your life upside down. That's my advice: The data is pretty clear about what is healthy and what isn't. Many things we do should simply be cut out — that alone would be the biggest health improvement for most people.I'm also a big advocate of the Blue Zones approach. Whether every aspect of it is 100% scientifically proven or not, the idea is to spend more time outdoors, enjoy life, and not obsess over perfect health metrics. If I stay up a bit later on occasion because I had a great evening, that’s far more valuable to me than a perfect sleep statistic.Let's get specific: Which supplements do you take regularly? Since we have our own supplement company, Avea, I naturally take many of our own products because I believe in them. We produce in Switzerland, and I review the tests and the reference values myself. But independent of our own products, I would say: I am a big fan of supplements.I take the classic mix: magnesium, zinc, and vitamin D — which I believe is beneficial for everyone, regardless of diet. NMN was the first supplementation for which I experienced noticeable, measurable effects after just a few weeks.Additionally, I've discovered collagen. We developed our own patented solution, and I know the studies behind it — one of which will be published soon. It was impressive to see how such a product can produce measurable effects in people.I also have a few personal favorites, like creatine and apple cider vinegar — something my grandmother recommended. I take magnesium situationally after sports, and green tea is a staple for me — plus, I drink plenty of water and avoid soft drinks as much as possible. I continually experiment with new things. Although I haven't been drawn to peptides or other advanced biohacking approaches so far, I'm open to change. Four years ago, I didn't take any supplements at all, except perhaps a multivitamin occasionally, because people believed it would help prevent colds. However, my behavior has changed dramatically with the knowledge I have today. I believe many people still massively underestimate the impact that supplements can have on their health.What were the most important learnings from your journey?That's a great question. I was surprised to learn that when it comes to purchase decisions or entry into a market, simple, relatable themes are what truly matter. For example, at Avea we always insisted that everything had to be scientifically backed — we even had all the papers and studies for every product on our website. You see this with supplements: while you could argue about mitochondrial effects or biohacking, that only interests 1% of consumers. Instead, messaging like "more activity," "more energy," or, in the case of collagen, "better skin" has a much stronger appeal — even if it isn’t exactly what we intended, as we wanted to distinguish ourselves from the beauty industry. In the end, while the facts and science are crucial for a purchase decision, overemphasizing them can hinder marketing. My key learning is that it’s vital to have scientific credibility, but you must also appeal to soft skills and emotions in the sales process.So, is your focus on making the problem understandable and offering a fitting solution?Exactly, that’s a challenge. The Biohacking-Community is very small compared to the general public. Most people who could potentially benefit from such products and services don’t engage deeply with science or longevity research.I also see this at leading longevity conferences, especially those with a strong scientific focus: They often discuss mitochondrial optimization and telomere length. While scientifically important, these topics are hard for the average consumer to grasp. Someone without a background in biology won’t understand these terms.That’s why the bridge between scientific research and understandable communication is often missing. You can have the best product, but if the end consumer doesn’t understand it, they won’t buy it.How old can we expect to live?Yes, that’s always a good question. I can answer it by talking to people who are likely very close to the mark. I would say that the average — considering that for the past four years, with speakers like Bryan Johnson and David Singer (and others in similar roles) and with several guests who are investors closely involved in development—lies at about 100 to 110 years. That’s the average, and then there are outliers who reach even higher, which is seen as very realistic. When I take a perspective and look at how life expectancy has changed over the last 100 years—especially in Western or more developed countries, where medical advancements have been most pronounced—the trend appears almost predictable. We still die from diseases today that, in the foreseeable future, will no longer be an issue.Could you elaborate further on this topic? Probably. For me personally, it's interesting because I've been following this subject for about 16 years. What's particularly intriguing is the terminology: it used to be the Internet, then Web 2.0, then Bitcoin, later crypto — and now people speak only of Bitcoin. The terms are getting mixed up, and momentum is hard to build. I feel that even every stylist offering a head massage also offers a longevity treatment. We need to consider more carefully what these terms really mean. I believe the umbrella term "preventive care" is too unspectacular — something new is needed. For example, in the Arab world, they use the term "healthspan", because "longevity" is seen critically from a religious perspective. Culturally, terms are used differently. Then there's also the term "living longer" — or "staying healthier for longer." That too attracts criticism. What I notice is that many people in similar fields use different terms without realizing they’re working on the same topics — take aging, for instance. In our context, aging is frowned upon because it's considered a beauty issue, but when you go to Asia, renowned aging professors speak of "anti-aging," which is the term for what we call "longevity." This is something I always have to point out — not everyone who uses a term means the same thing.Where do you think we are on the development curve of this entire field? I would say that even though you read about these terms everywhere compared to 5 years ago, when you talk to the general public, we’re still relatively at the beginning.What recent inspirations have influenced you, and which trends will reshape products and services in the next five years? I have to say, for me personally, Aubrey de Grey — although he was particularly controversial in his early phases — laid the foundation. I know him very well personally by now, and in his early stages, he very likely brought in the first major investors by demonstrating that longevity is a viable business. That's why some refer to him as the Godfather of Longevity. In the next phase, influencers like Andrew Huberman and David Sinclair played significant roles. In retrospect, you'll see that marketing also became more influential, but that’s part of the process: you can have the best scientific book, but if no one reads or listens to it, you won't reach the masses — much like Bryan Johnson does. We’ve hosted him at our events twice; his extreme approach helps bring a new topic into the public eye. In my view, the truly relevant players are the entrepreneurs and startups that build on the groundwork laid by figures like de Grey or certain influencers, effectively developing products and services that genuinely help consumers. It’s not just about having an interesting book or podcast — it’s about actively working on the solution. At Maximon, we operate as entrepreneurs — even if we do it to make money — with the goal of creating a measurable impact on people’s quality of life. That impact doesn’t come from politicians or authors; it comes from the entrepreneurs who build companies and deliver products and services to consumers. In my opinion, these are the true rockstars, and we’re very proud to support some of these companies with our activities.

Personalized longevity: how YEARS is shaping the future of preventive medicine

Have you ever wondered why some people remain energetic and healthy well into their later years, while others face health complications much earlier? Modern longevity research is tackling that question, and YEARS adds a unique dimension by combining advanced diagnostics, risk analysis, and evidence-based interventions. Their mission? To redefine medicine by shifting from a reactive model—where interventions start only after symptoms arise—to a preventive and personalized approach that aims to detect and address potential issues long before they escalate.Precision medicine meets longevity: A timely shiftAs demographic pressures grow, many health systems are overwhelmed—often targeting diseases like cardiovascular conditions or type 2 diabetes only after clinical symptoms appear. By then, a lot of damage has already been done. YEARS believes that catching issues at the earliest possible stage can help individuals avoid or significantly delay chronic conditions. This mindset aligns with precision medicine, which tailors healthcare to each person’s unique genetic and lifestyle factors rather than sticking to universal protocols.The evidence-based coreYEARS emphasizes evidence-based preventive medicine, meaning every recommendation is grounded in the latest research from molecular biology, systems medicine, and data science. While lifestyle trends and quick fixes often grab headlines, YEARS aims to take a more robust approach—blending modern diagnostics (like imaging, neurocognitive testing, and psychosocial evaluations) with in-depth molecular and epigenetic analyses. The result? A comprehensive picture of your health trajectory, allowing for interventions that are scientifically validated rather than purely fashionable.YEARS’ three-step methodComprehensive assessment and risk analysisThe process begins with a thorough medical history, an evaluation of lifestyle factors, and an analysis of your genetic and environmental influences. This might sound futuristic, but technologies like genomic sequencing, multi-omics data integration, and advanced imaging are making it more accessible and actionable than ever. YEARS uses cutting-edge algorithms to piece together these findings into a detailed health profile—pointing out early risk factors for diseases that often develop silently over years.Personalized recommendations and interventionsArmed with this robust data, YEARS constructs a customized prevention plan. This may include everything from dietary tweaks and stress-management practices to advanced screening protocols or targeted therapies. The objective is to maintain high-quality health for the long run—rather than just avoiding illness. As multiple studies have shown, evidence-based lifestyle modifications can reduce the incidence of chronic diseases significantly when implemented early.Ongoing monitoring and adjustmentTrue preventive medicine is never a “one-and-done” affair. YEARS schedules regular follow-up appointments to track key metrics, health trends, and newly emerging research. This feedback loop helps detect early deviations—think of it like a personalized "early warning system” for age-related conditions. If a new piece of data or insight comes to light, your plan gets adjusted accordingly.Why this matters for healthy agingBeyond the quick fixYEARS aims to spark a paradigm shift—moving away from what some might call “short-term lifestyle offers” and toward scientifically grounded interventions. Chronic diseases (e.g., heart disease, type 2 diabetes, osteoporosis, certain cancers) often develop gradually, sometimes without obvious symptoms until it’s too late. By focusing on precise early detection, YEARS enables individuals to address subtle changes in health before they become full-blown diagnoses.Inclusive for a broad demographicYEARS programs are designed for adults of all ages, though they’re especially relevant for those 35 and older, since that’s when the likelihood of chronic conditions starts to climb. If you’re someone who values an evidence-based approach, wants to leverage the latest technologies, and prefers taking proactive ownership of your health, YEARS may be worth exploring.The advantages of evidence-based preventive medicineEarly diagnosis and risk reductionBy identifying risk factors and pathological developments before symptoms appear, YEARS helps you tackle issues at the most manageable phase.Data-driven decisionsRegular health checkups integrated with the latest research ensure that your recommendations evolve alongside medical progress—meaning you stay aligned with the cutting edge.Long-term vitalityThe core goal is to optimize your “healthspan,” not just your lifespan. Slowing or mitigating age-related declines can lead to a healthier, more fulfilling life overall.Precision medicine meets real-world challengesBalancing innovation with accessibilityBreakthrough diagnostics—like some of the advanced imaging and RNA-based urine analyses—can be costly or still in the research pipeline. YEARS acknowledges these hurdles but aims to make cutting-edge methods part of a broader, more inclusive approach. Ethical considerations around data privacy and genetic testing also come into play; robust data governance is essential to building trust and ensuring that innovations truly benefit all.Integrating advanced technologiesFrom genomic screening to AI-driven analytics, the infrastructure for precision medicine continues to expand. YEARS’ approach aligns with these developments by collecting large datasets—covering everything from lab results to lifestyle metrics—and interpreting them through sophisticated algorithms. As these technologies mature, the quality and precision of health insights can only improve.Spotlight on non-invasive diagnostics: Urine tests for early detectionOne of the biggest hurdles in prevention is getting people to undergo invasive procedures—like biopsies—when they feel perfectly fine. That’s why there’s such buzz around less invasive screening tools. A recent study from the University of Texas at Arlington, Chan-Zuckerberg Biohub, and Stanford University suggests that analyzing RNA in urine could reveal early warning signs of cancer or kidney disorders, potentially sidestepping the need for more complex interventions.“Studying the RNA found in urine can detect some ailments in their earliest stages, where they are easily—and cost effectively—managed,”explains Joseph Buonomo, assistant professor of chemistry at UTA.While these findings are preliminary, they’re part of a broader drive to develop “liquid biopsy” methods—simple tests that collect and analyze biological markers from fluids like blood or urine. For many, this could significantly reduce barriers to early disease detection. Practical tips to get startedKnow your baselineEven a simple blood panel or basic fitness assessment can help you spot early markers for chronic conditions. If you’re ready for more, look into genetic or multi-omics screenings.Ask about emerging diagnosticsIf a doctor recommends a biopsy or more invasive procedure, inquire whether less-invasive options (like advanced imaging or urine-based RNA tests) might complement or precede it.Manage stress systematicallyChronic stress is tied to hormonal imbalances and epigenetic shifts. Techniques like mindfulness, regular exercise, and better sleep hygiene can have a real impact—particularly over the long haul.Stay informed, stay curiousFollow reputable journals or medical news sources. There’s a fine line between hype and scientifically validated breakthroughs; aiming for a balanced perspective is key.A look aheadAs the healthcare landscape evolves, personalized longevity will likely become more mainstream. Programs like YEARS show how evidence-based diagnostics, data integration, and continuous monitoring can help identify problems far sooner than traditional methods. It won’t happen overnight—and yes, challenges around cost, data privacy, and healthcare provider education remain—but the momentum toward a proactive, individualized paradigm is real.By blending enthusiasm for medical innovation with a healthy measure of scientific skepticism, patients can make informed choices to support long-lasting wellness. And that’s the ultimate aim of preventive medicine: not merely adding years to our lives, but ensuring those years are lived in good health and vitality.Interested in learning more?If you’d like to explore how YEARS applies these principles in practice—or simply want to see whether their approach resonates with your health goals—feel free to visit their website at years.co. You can find information on their Medical Center in Berlin, their interdisciplinary team, and the personalized care journey they offer. Because, after all, redefining medicine starts with taking ownership of your health—today, not when symptoms emerge. 

Longevity–key factors for a healthier, longer life

In the past years we have observed a growing trend – Longevity. More people want to live healthier longer or put in scientific terms, they want to increase their healthspan and lifespan. Healthspan is the time you are “more or less” healthy, while lifespan is the time you are alive regardless of health or sickness. Especially after COVID the awareness that taking care of one’s health is important to new heights. The existing biohacking scene exploded, and disciples of famous biohackers looked for new ways to increase their healthspan or even reduce their aging rate. New markets opened up and new treatments surfaced, here are some examples: IV Drips: which are intra-venous infusions with vitamins, NAD, etc. with cool names like “Detox”, “anti-hangover”, “Rejuvenation” or so.HBOT: hyperbaric oxygenation therapy in a pressured tubeIHHT: intermittent hypo-/hyper oxygenation therapy, where you cycle between low and high oxygen inhalation, basically simulating high and low altitudeRed-Light Therapy: which is supposed to help with rejuvenation and mitochondrial activationAlso the supplement market exploded, driven by scientist like David Sinclair with thousands of readers of “Lifespan – why we age and why we don’t have to” following his supplement stack like Reservatrol or Quercetin regimen that had good results in mouse experiments.I feel that there is so much attention on how to hack oneself to healthier living while many forget the basic principles. All experts and scientists agree on the following lifestyle modifications that lead to a healthier life:Physical activity/ exercise at least 150 min every week. Building strength and endurance is unequivocally the most important element to stay healthy. Building strength, stability and endurance allows us to prepare for sarcopenia, the loss of muscle mass as we age. If we are not exercising, we are loosing about 10% muscle mass every 10 years. By building an exercise routine as early as possible we can reduce that aging phenomenon and prevent frailty which often results in falls, bone fractures and ultimately preventable deaths.A balanced diet that reduces sugar intake and focuses on the right amount of fiber, protein and complex carbohydrates Sleep: never in history of mankind has sleep gotten the attention it deserves – sleep quality, quantity, regularity and timing are key to good, regenerative sleep for your body and brain!Reduction of stress reduces the levels of cortisol which has positive effects on many levels.Social interactions and mental fitness – we also need to train our brain and keep it active. Spending time in nature and with close friends improves brain function.While it is tempting to focus on the next pill or cool intervention I would like to highlight the importance of the basics above. In my opinion they make up for 95% of living healthier longer.We should focus more on getting the basics right, reducing toxins (highly processed food, refined sugar, reduce alcohol consumption, etc.) and supplement deficiencies (Vit D3/K2, Magnesium, Omega 3, etc.). I feel that more and more people are getting less mindful of their respective lifestyle choices and do not want to change their habits. Instead, they spend a lot of time and in many cases a lot of money on the latest gadgets and therapies sometimes with weak evidence levels.One good example of a somewhat affordable interventions are actions around the concept of hormesis which is basically is somewhat “what doesn’t kill you makes you stronger” or “the dosage makes the poison”.Let me explain:High temperatures for a longer period can be deadly for us humans. But exposing yourself to 20-30 min of Sauna (80-90°C) every day, can reduce your all-cause mortality by 40% (Rhonda Patrick has all the details here). "Heat-shock proteins" are generated that have a positive effect - see below.Extreme cold for a longer period can also be deadly. But exposing yourself for short periods to the cold seems to have positive effects and “cold-shock proteins” are being expressed which help to repair damaged proteins, just like “heat-shock proteins” do after Sauna. The activation of mitochondria and build-up of brown fat tissue (fat cells with more mitochondria look more brownish) has yet to be better studied.Depriving yourself from food for a long time can also end with death. But fasting for 3-7 days has shown to have a very positive effect on the gut microbiome and supports autophagy, which is the self-cleaning mechanism of the human body. Old or dysfunctional cells are being recycled as the body turns into emergency mode and uses every resource to increase the chances of survival. This also eliminates socalled Zombi-cells or senescent cells, which are dysfunctional cells that have not initiated apoptosis, the programmed cell-death. Those cells continue to exist and produce toxins. Fasting therefore is a self-cleaning process that helps to reset the microbiome as well.Another low-cost intervention is breathwork. I will not get into details here but breathing exercises in different forms have direct effects on our body. Just look up Wim Hof and how he manipulates his immune response through breathing.Let’s look at the “4 horsemen” as Peter Attia calls the leading causes of death:Cardiovascular disease (heart-attacks, strokes, etc.)CancerNeurodegenerative diseases (Alzheimer’s, Dementia of any kind)Metabolic syndrome (Adiposity, Insulin resistance with type II diabetes, hyperlipidemia, hypertension)Today we know that regular exercise, sufficient sleep, a balanced diet with limited refined sugar and a real (not virtual) social network with regular in-person interaction are the best ways to reduce the risk of getting sick.If the above listed lifestyle interventions do not reduce high cholesterol levels or high blood pressure because of genetic predispositions then the use medication is highly recommended. High blood pressure over time damages the inner lining of blood vessels called “intima”. High cholesterol levels in combination with high blood pressure increases the risk of plaques which are cholesterol depositions underneath the intima. These plaques create reduced blood flow which reduces the supply with oxygen of the respective tissue and the risk of blood clots increases which can cause embolisms, heart attacks or strokes.In general, we should make use of preventative medicine. In many countries there are regular check-ups which are covered by most insurances. I would also advise to invest more in preventative care to detect any diseases as early as possible. The earlier the disease is detected the higher the chances of curing it. Longevity research has made significant progress in recent years, and there are many exciting developments expected in the future. Here are some of the most promising areas:Genome Editing and Gene Therapy: With technologies like CRISPR/Cas9, it is possible to make targeted changes to the human genome. This could help cure genetic diseases and potentially slow down or stop aging if we can identify the right switches.Stem Cell Therapy: Stem cells have the potential to regenerate damaged tissue and improve organ function. In the future, stem cell therapies could play a crucial role in treating age-related diseases like arthritis.Artificial Intelligence and Big Data: By analyzing large datasets, patterns and connections that were previously unknown can be discovered. Artificial intelligence could help create personalized health plans and detect early signs of diseases.Microbiome Research: The human microbiome, which is the collection of microorganisms in the body, plays an important role in health. Future research could reveal new ways to use the microbiome to slow down aging and improve health. I have analyzed my microbiome and still cannot make any use of the results. We still need to better understand how a good microbiome looks like for each individual person.Pharmacological Interventions: There are already some drugs that have the potential to slow down aging. In the future, new compounds could be developed that specifically target the mechanisms of aging and extend lifespan. Metformin is one example that is further tested in the famous TAME trial. Rapamycin has also been touted as a potentially beneficial for health and longevity. But we are still missing conclusive results.Preventive Medicine: The importance of preventive medicine will continue to grow. Regular health check-ups and early interventions can help prevent diseases and improve quality of life in old age. Liquid biopsies can now detect cancer cells or cancer DNA earlier than the cancer shows in a CT or MRI scan. I have done many preventative tests, from whole-body MRIs to cardio-CT scans to detect soft plaque to full genome tests, extensive blood work, microbiome testing and more mundane colonoscopies. I just don’t want to die of something stupid or detectable.Technological Innovations: New technologies such as wearable health devices, telemedicine, and personalized medicine will revolutionize how we monitor and treat our health. Existing technologies like Oura or Whoop are great in helping us to understand our body better. This are just the beginning. New technologies will enable us to measure and analyze many more parameters in real time and suggest immediate interventions that help us to live healthy lives longer. These developments show that the future of longevity research is promising. However, it is important to continue focusing on the basics of health care and rely on proven methods to live a long and healthy life.ConclusionPlease do not get me wrong, I would consider myself to be a small biohacker and new therapies like HBOT, IHHT, red-light therapy can have very positive effects. What I am trying to say is that we should start with the basics first and try to optimize those as much as possible as these are relatively low in cost and mostly require discipline (forming of new habits). Once we have optimized the basics (exercise, nutrition, sleep, stress, social interaction) we can start looking at how to optimize the remaining 5% or so by using new tech if we can and want to spend the needed time and money for it. The future holds a lot of technological innovation and advancements in research. While gene editing is most likely further out, technologies like stem cell therapies or pharmaceutical interventions might be broadly available in the next 5-10 years and will help us to extend our healthspan. Through medical advancement we in principle get to live one more year for every 4 years that we live. That rate can accelerate and some futurists like Ray Kurzweil or medical experts like George Church from the Harvard Medical School predict that we might get to the “Longevity Escape Velocity” where we get more than year of additional lifetime for every year that we survive.I personally think that life is precious because it is limited in time. If we were to be able to live forever, then life as we know it would lose a lot of its meaning – at least for me. Death is a critical part of life. Without death there is now renewal and evolution. To a long and healthy life my fellow Zapiens – may it be full of health and happiness, and when the time comes, it hopefully ends fast and in peace. Let’s make the most of it!

Founder interview: Max Marchione, co-founder and CEO of Superpower

In our Founder Interview series, we showcase the brightest minds in preventive health, wellness, and longevity. In Episode 1, we introduce Max Marchione, Co-Founder and CEO of Superpower.Tell us a little about yourself and your current ventureI'm Max, co-founder of Superpower.com, a new healthcare system to prevent disease and enhance human capabilities. Previously, I built Next Chapter to help shape the trajectory of young talent and Ultraviolet Ventures to invest in companies that ‘nobody else sees’. I dropped out of Australia’s top law school, despite ranking 1st, to study mathematics and statistics while working 10 jobs on the side. Today, I live in San Francisco and spend most of my time thinking about healthcare 5 years from now, resource allocation in light of AI, storytelling, culture, speed, and how to create an A+ team & culture. I invest from pre-idea via Fractal Capital. You can learn more about me at maxmarchione.com How do you balance the demands of running a business while maintaining your own health and longevity?I believe that health is a tool for human performance. You can read my protocol on my website. I've spent lots of time and money optimizing this, so hopefully you don't have to. Do you have a personal health goal? What is it? Reduce my biological age to under 24. Maintain <12% bf year round. Gut health top 5th percentile. Toxin exposures, bottom 5th percentile. Before launching your venture, can you walk us through the “aha” moment that inspired the creation of your product/service?From a young age, I struggled with health issues. It would take me hours to fall asleep every night, and despite seeing over 20 doctors, undergoing surgery, and being prescribed lifelong medication, no one could work out what was going on. So, I explored the world of health myself, reading papers and experimenting with tools like the Gen 1 Oura Ring in 2016 and continuous glucose monitors in 2017—at a time when using these devices was considered weird.I realized that healthcare should be used not just for treating illness, but for maximizing human potential. I finally found a doctor who got to the root of my health problems, and in doing so, had an important realization: there’s a huge gap between the cutting-edge healthcare available to the elite, like Jeff Bezos, and what the average person receives. Since then, I’ve believed that everyone, not just a privileged few, should have access to this kind of care, and that’s what we’re building at Superpower. What sets your venture apart in the crowded health and wellness industry?I'd challenge the premise that the industry is crowded. I think it's just getting started and there is so much whitespace. Fundamentally, no one has been able to do what Superpower is doing, which is taking high-end concierge medicine that previously cost $10k-$100k, and making that accessible for a far lower amount. No one besides Superpower has aggregated dozens of diagnostics and therapeutics under one roof, and built the AI systems that connect the dots across all of someone's data. What’s the most surprising lesson you’ve learned from your customers or users?We need to obsessively simplify the value proposition. What feels simple to us can still be complex and obscure to users. What is the most groundbreaking or unexpected finding in the field of longevity research that you’ve come across recently, and why do you find it so compelling?My friend has built a ring to continuously monitor hormones, non-invasively. No one knows about this company yet, but it will be huge. In your opinion, which emerging longevity trend or product will have the most transformative impact on our health over the next five years, and why?Gene therapy, and the ability to genetically drive outcomes in a reasonably safe manner. One thing you wish more people knew about health and longevity?That supplements are not the answer. What is the biggest longevity myth you’d like to debunk?That longevity is a noisy and saturated industry. It's not. If you could recommend only one supplement for a longer, healthier life, which would it be, and what makes it indispensable?I'm going to cheat and say this multi-vitamin because it solves for methylation (b vitamins), mineral depletion, antioxidants, vitamin D/K, etc. I personally use Adapt Naturals.How old can we potentially become at maximum?Probably only 170 without changing our physical bodies or uploading our brains.What resources (books, podcasts, mentors) have been most valuable in your entrepreneurial journey?Books: DuneThe FountainheadPoor Charlie's AlmanacVisit my website for more.If there’s one message or insight you’d like readers to take away from your journey, what would it be?Stop thinking about doing things and just do things. Action produces information. 