Nike
Founded in 1964 as Blue Ribbon Sports by University of Oregon coach Bill Bowerman and runner Phil Knight, the company rebranded as Nike in 1971, named after the Greek goddess of victory. From its breakthrough waffle-patterned running shoe to revolutionary Air cushioning and carbon-plated racing spikes, Nike has transformed athletic footwear and apparel through relentless innovation.
Nike’s mission extends beyond products. Their Sports Research Lab in Beaverton and global teams harness AI, motion capture, and athlete data to design gear that delivers precision performance—whether for the track, court, or everyday fitness routines. Their digital ecosystem—including Nike Run Club, Training Club, and the Nike Well Collective—supports holistic well-being with pillars like movement, mindfulness, nutrition, rest, and connection.
A pioneer in sustainable practice, Nike’s “Move to Zero” initiative pushes for zero waste and carbon neutrality, while innovations like Nike Grind and recyclable materials reflect their commitment to environmental impact.
As a cultural powerhouse—backed by iconic campaigns (“Just Do It”), athlete endorsements, and cross-industry collaborations in sports, gaming, and fashion—Nike blends elite function with style. Their global league partnerships, digital-first experiences, and commitment to athlete performance make them essential for longevity-minded users and biohackers seeking gear that marries technology, movement, and purpose.
5.0
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Founders
Bill Bowerman, Phil Knight
Founded
1964
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