The90

The90 Gem is a personal UV-sensing wearable from The90, a sun-intelligence brand, worn as part of everyday jewellery and connected to a companion smartphone app. The device measures real-time UVA and UVB exposure, including incidental exposure through windows and daily activity, and estimates a personalised time-to-burn based on the user's skin profile and sunscreen use. Through the app it provides guidance on when to reapply protection, cover up or move out of the sun, alongside longer-term tracking of exposure patterns. Developed with dermatologist and UV specialist Dr Richard Weller as chief medical officer, it is sold direct to consumers with a one-year warranty and a 30-day return policy.

The90

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