New Zapiens Awards 2025: The Top Health Optimization & Longevity Brands

Another year, another opportunity to recognize excellence in the health optimization and longevity space. 

The New Zapiens Awards 2025 celebrate the brands that have earned the trust of our sophisticated community through consistent quality, innovation, and real-world results.
This year’s winners emerged from rigorous community evaluation across eight distinct categories, with over 400 individual brand reviews submitted by verified New Zapiens members. The results reflect what matters most: authentic user experiences from health optimizers, founders, athletes, and longevity enthusiasts who demand evidence-based solutions.

How We Determined the Winners

The 2025 Awards maintain our strict methodology. Winners are determined by:

•  Community Reviews: Only verified New Zapiens members can submit reviews
•  Weighted Scoring: Brands need a minimum threshold of reviews to qualify for top positions
•  Quality Over Quantity: Rating quality and consistency matter as much as volume
•  Real-World Performance: Reviews must reflect actual product or service experience

Each category winner represents the highest combined score based on review volume, average rating, and community consensus. 

New Zapiens Awards 2025 "Winners"

Supplements "Winner": 

🏆 Thorne (23 reviews • 4.9 rating)

Thorne retains its position as the gold standard in supplementation for another year. With physician-grade formulations, rigorous third-party testing, and transparent ingredient sourcing, Thorne continues to earn trust from the most demanding health optimizers in our community.

Why Thorne Won: Consistent quality across product lines, NSF certification for sport products, and a research-backed approach that appeals to both practitioners and individual users. Community members particularly praised bioavailability, clean formulations, and noticeable effects.

Supplements "Best of":

• 🎖️ Biogena (40 reviews • 4.8 rating): Austrian premium supplement brand with pharmaceutical-grade quality standards and comprehensive micronutrient testing.
• 🎖️ ESN (27 reviews • 4.7 rating): German sports nutrition specialist focusing on performance supplements with rigorous quality control.
• 🎖️ Sunday Natural (111 reviews • 4.5 rating): Plant-based supplement brand emphasizing natural ingredients and transparent sourcing.

Gadgets & Equipment "Winner":

🏆 BLACKROLL (24 reviews • 4.8 rating)

BLACKROLL dominates the recovery and mobility equipment category with German engineering precision and evidence-based design. Their fascial training tools have become essential equipment for athletes and health optimizers prioritizing movement quality and recovery.

Why BLACKROLL Won: Superior material durability, science-backed recovery protocols, comprehensive product ecosystem from basic rollers to advanced training tools. Community praised longevity of products and tangible improvements in mobility and recovery.

Gadgets & Equipment "Best of":

• 🎖️ Beyer & Söhne (4 reviews • 5.0 rating): German manufacturer of premium cold plunge tubs and ice baths for recovery.
• 🎖️ Hyperice (7 reviews • 4.4 rating): Recovery technology brand known for percussion therapy devices and thermal contrast solutions.
• 🎖️ Therabody (5 reviews • 4.6 rating): Premium wellness technology featuring Theragun massage devices and recovery tools.

Wearables & Trackers "Winner": 

🏆 Oura (34 reviews • 4.5 rating)

Oura Ring maintains its leadership position in the increasingly competitive wearables space. The combination of sophisticated sleep tracking, readiness scoring, and minimal form factor continues to resonate with users who want comprehensive data without wrist-based bulk.

Why Oura Won: Best-in-class sleep analytics, actionable readiness metrics, elegant design that encourages consistent wear. Generation 4 improvements in accuracy and battery life addressed previous user concerns. Community values the focus on recovery over just activity.

Wearables & Trackers "Best of":

• 🎖️ Apple (27 reviews • 4.4 rating): Apple Watch ecosystem offering comprehensive health tracking integrated with iOS platform.
• 🎖️ Garmin (20 reviews • 4.4 rating): GPS-focused wearables with advanced athletic performance metrics and multi-sport tracking.
• 🎖️ Withings (23 reviews • 4.3 rating): French health technology brand emphasizing medical-grade accuracy in elegant designs.
• 🎖️ WHOOP (46 reviews • 4.2 rating): Subscription-based recovery and strain tracking platform for optimization-focused athletes.

New Zapiens Awards 2025 "Best of"

While these categories didn’t reach the 20+ review threshold for Winner status, they earned “Best of” recognition for excellence within their developing markets:

At-Home Tests & Kits "Best of":

• 🎖️ TruDiagnostic (3 reviews, 4.7 rating): Epigenetic testing company measuring biological age through DNA methylation analysis.
• 🎖️ biovis Diagnostik MVZ (2 reviews, 5.0 rating): German diagnostic laboratory offering comprehensive micronutrient and metabolic testing.
• 🎖️ Dante Omics (2 reviews, 5.0 rating): Whole genome sequencing service providing comprehensive genetic insights and health risk analysis.

Experts & Clinics "Best of":

• 🎖️ Aware (18 reviews, 4.4 rating): European longevity clinic network offering evidence-based health optimization programs.
• 🎖️ YEARS (5 reviews, 5.0 rating): German longevity clinic offering comprehensive aging assessments and personalized optimization protocols.
• 🎖️ AYUN (4 reviews, 5.0 rating): Integrative health clinic combining functional medicine with longevity-focused interventions. 
• 🎖️ Circle Health (2 reviews, 5.0 rating): Preventive health platform providing comprehensive diagnostics and health optimization guidance.

Foods & Beverages "Best of":

• 🎖️ KoRo (8 reviews, 4.6 rating): Berlin-based whole food supplier offering transparent sourcing and minimal processing..
• 🎖️ OlvLimits (4 reviews, 5.0 rating): Premium olive oil brand focusing on polyphenol content and health-optimized production methods.
• 🎖️ No Coffee (3 reviews, 5.0 rating): Coffee alternative blend featuring adaptogens and functional mushrooms for sustained energy. 
• 🎖️ Huel (2 reviews, 5.0 rating): Complete nutrition meal replacement offering balanced macros and micronutrients.

Apps "Best of":

• 🎖️ Strava (12 reviews, 4.2 rating): Social fitness platform connecting athletes through activity tracking and community features.
• 🎖️ Yuka (4 reviews, 4.8 rating): Food and cosmetics scanning app rating products based on health impact and ingredients.
• 🎖️ Zwift (4 reviews, 4.8 rating): Virtual training platform gamifying indoor cycling and running workouts. 
• 🎖️ f.lux (2 reviews, 5.0 rating): Screen color temperature adjustment software reducing blue light exposure for better sleep.

Gyms & Workouts

• 🎖️ Freeletics (2 reviews, 5.0 rating): AI-powered bodyweight training app offering personalized workout programs.
• 🎖️ HYROX (2 reviews, 5.0 rating): Fitness racing competition format combining running with functional workout stations.
• 🎖️ ANTI (2 reviews, 5.0 rating): Boutique fitness studio emphasizing movement quality and longevity-focused training.
• 🎖️ Holmes Place (2 reviews, 4.5 rating): Premium health club chain offering comprehensive fitness facilities and wellness services.

Notable Awards Trends

Quality Over Volume Wins

The highest-reviewed brands don’t always win. Sunday Natural’s 111 reviews placed fourth in supplements behind brands with fewer but higher-quality reviews. Our community rewards consistent excellence over mass appeal.

European Brands Gaining Ground

BLACKROLL, Biogena, and ESN demonstrate European health brands’ growing influence, particularly in DACH regions where quality standards and ingredient transparency align with community values.

Recovery & Readiness Focus

Winners in wearables and equipment categories emphasize recovery metrics over pure performance tracking. This reflects the community’s sophisticated understanding that optimization happens during rest, not just exertion.

Testing Space Still Evolving

Lower review volumes in at-home testing suggest this category is emerging but not yet mainstream among our community. Epigenetic testing shows promise but needs more real-world validation.

What the Awards Mean for Brands

Winning a New Zapiens Award isn’t just recognition—it’s validation from one of the most discerning health optimization communities in Europe.

For brands, strong performance in these awards correlates with:

• Increased trust and credibility in a skeptical market
• Access to early adopters and health optimization multipliers
• Feedback from sophisticated users who understand nuance
• Positioning alongside category leaders

Looking Ahead to 2026

The 2025 Awards show a maturing market with clear category leaders in supplements, equipment, and wearables. We expect continued innovation in testing technologies, greater integration between devices and health platforms, and more evidence-based clinical approaches to longevity medicine.

As our community grows, we’ll continue elevating brands that prioritize transparency, scientific rigor, and real-world results over marketing hype.

Want to influence the 2026 Awards? Share your experiences with health optimization brands, products, and services on New Zapiens. Every review helps the community make better-informed decisions and rewards companies that deliver genuine value.

Brands interested in connecting with our community? Learn about partnership opportunities and how to earn trust in one of Europe’s most sophisticated health optimization communities.