Raena

Raena is a beauty reseller platform that partners with social media influencers to launch their own e-commerce brands, offering a variety of beauty products and supporting online skincare and beauty businesses

Founded in 2019, Raena is a Singapore-based company that collaborates with social media influencers to create personalized e-commerce beauty brands. By analyzing audience engagement with influencers' brand-related content, Raena develops effective monetization strategies tailored to each influencer's unique following. The platform offers a diverse range of beauty products, including skincare, cosmetics, hair care, and fragrances, connecting emerging brands from around the world through a dropshipping model. This approach enables beauty businesses and customers to access high-quality beauty and skincare products conveniently. Raena has secured significant funding, raising a total of $20.8 million over three rounds from investors such as Alpha Wave Global and STRIVE. Their latest funding round was a Series A round on January 14, 2022, where they raised $10 million. 

Raena

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Founders

Alannah, Dr. Connealy

Founded

2019

Category

Supplements

Goals

Topics

Socials

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