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Ingredient sourcing - They emphasize traceable, organic ingredients and direct relationships with herb suppliers globally. They’re B Corp certified and claim non-GMO verification across their product line.
Fermentation technology - This is their main differentiator. They use a proprietary fermentation process they call “Planted Fermentation” that supposedly makes nutrients easier to absorb and digest compared to synthetic isolated vitamins.
Holistic formulation - Rather than single isolated nutrients, they create multi-herb blends targeting specific health concerns (like their Zyflamend for inflammation or Holy Basil for stress). They incorporate adaptogens, mushrooms, and traditional botanical medicine.
Product range - Multivitamins, targeted formulas (immune support, joint health, stress management), probiotics, herbal supplements, and women’s health products. Their Perfect Postnatal line is particularly prominent.
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