New Chapter
Ingredient sourcing - They emphasize traceable, organic ingredients and direct relationships with herb suppliers globally. They’re B Corp certified and claim non-GMO verification across their product line.
Fermentation technology - This is their main differentiator. They use a proprietary fermentation process they call “Planted Fermentation” that supposedly makes nutrients easier to absorb and digest compared to synthetic isolated vitamins.
Holistic formulation - Rather than single isolated nutrients, they create multi-herb blends targeting specific health concerns (like their Zyflamend for inflammation or Holy Basil for stress). They incorporate adaptogens, mushrooms, and traditional botanical medicine.
Product range - Multivitamins, targeted formulas (immune support, joint health, stress management), probiotics, herbal supplements, and women’s health products. Their Perfect Postnatal line is particularly prominent.
Similar Brands
Clinique La Prairie – Where Longevity Science Meets Swiss Medical Excellence Nestled in the Swiss Alps, Clinique La Prairie has pioneered the science of longevity since 1931. This isn't a spa retreat—it's a medical institution where cutting-edge preventative medicine, cellular rejuvenation, and evidence-based wellness converge to extend healthspan, not just lifespan. The Science of Revitalization: Clinique La Prairie's approach integrates advanced diagnostics, personalized medicine, and therapeutic protocols grounded in cellular biology and metabolic optimization. Their signature revitalization programs combine biomarker analysis, nutrient therapy, and regenerative treatments designed to address the root causes of aging at the molecular level. What Sets Them Apart: Founded on cellular therapy research, the clinic has evolved into a global leader in longevity medicine. Their medical team—comprised of specialists in endocrinology, nutrition, functional medicine, and preventative care—creates bespoke health optimization protocols based on comprehensive health assessments that go far beyond standard medical checkups.