Superfrau
Founded in 2018 by Melissa Martinelli, Superfrau is a Massachusetts-based beverage company that transforms surplus liquid whey from Greek yogurt production into refreshing, fizzy drinks. These beverages are naturally loaded with B vitamins, electrolytes, and lactic acid, promoting energy, hydration, and gut health.
Superfrau's commitment to sustainability is evident in their upcycling process, which helps combat food waste and climate change by rescuing fresh liquid whey that would otherwise be discarded.
The product line features a variety of flavors, including Cucumber Lime, Blueberry Lemonade, Pineapple Ginger, Peach Mango, and Hibiscus Orange. These beverages are free from added sugars and artificial colors, catering to health-conscious consumers seeking natural hydration options.
Superfrau's innovative approach has garnered attention for its environmental impact and health benefits, positioning the company as a leader in the sustainable beverage industry.
By offering a delicious and functional alternative to traditional sports drinks, Superfrau empowers consumers to make choices that benefit both their health and the planet.
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