Rühl24
Rühl24—also known by its tagline “Rühls Bestes”—is a German online fitness brand founded by professional bodybuilder Markus Rühl. The brand curates a broad catalogue of sports nutrition supplements: whey proteins, collagen peptides, amino acids, boosters, bars, and related “healthy & vital” products.
One of Rühl24’s hallmarks is its control over production and pricing. They operate with direct manufacturing (eschewing contract manufacturers) and direct sales to end users. This model allows them to eliminate many intermediate markups and pass savings to consumers—an approach they credit for being able to offer lifetime discounts, student/school discounts, and competitive pricing.
Their product range extends beyond pure protein formulas. They also offer specialized items such as bioactive collagen peptides for skin, hair, and joint support, which aligns with longevity interests. 
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Founders
Markus Rühl
Founded
2006
Category
Website
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